BUILD

Stop wasting time on manual tasks. Put AI to work in your business today.

BUILD is where I take practical AI for small businesses and make it usable. Workflow breakdowns, honest takes on what matters, real results and quick wins you can run today.

Free AI Guides Book a Free AI Discovery Call

Latest in Do This Now

Claude Code is not a developer tool

20 July 2026

Breakdown

How it actually works.

One question picks agent or workflow

18 July 2026

Stop trusting your first Claude output

17 July 2026

What an AI agent actually is

15 July 2026

My mornings disappeared into email

13 July 2026

Quit watching Claude work

10 July 2026

Stop babysitting your AI

9 July 2026

Seven Claude Agent Types: Most Businesses Only Use One

7 July 2026

AI Doesn't Lie to You. It Guesses.

1 July 2026

Before You Buy an AI Agent, Ask These Two Questions

30 June 2026

Never Run an AI Agent Without These Three Things in Place

29 June 2026

Six Months of Using AI as a Search Engine Before I Understood What an Agent Actually Was

28 June 2026

There Are Four Versions of Claude. Most People Are Only Using One.

24 June 2026

The #1 Mistake People Make Building An AI Agent

16 June 2026

The 7 Types of AI Agent Worth Building in Your Business

12 June 2026

Stop Sending Your Team Files They Never Open

6 June 2026

Unhyped

Hype, or does it matter for you.

Free AI course every business owner needs

19 July 2026

Your expertise beats technical skill

16 July 2026

Claude joined your Slack team

12 July 2026

Show an AI a task once

12 July 2026

Claude just got better for less

10 July 2026

Almost every business uses AI now, and most get nothing back for it.

6 July 2026

OpenAI Just Released Voice AI That Can Run Your Phone Line

27 June 2026

The Real AI Jobs Story Nobody Is Covering

27 June 2026

Anthropic Just Bought the Company That Connects Claude to Your Business Tools

25 June 2026

I Used to Think AI Agents Needed a Developer. Anthropic Just Changed That.

24 June 2026

Most People Upgrading to Claude Fable Will Miss the Actual Lever

22 June 2026

Google Just Made Setting Up an AI Agent as Easy as Typing One Request

22 June 2026

Claude Can Now Work on Your Laptop Without You Sitting There

21 June 2026

What The US Govt Shutting Down Fable 5 Means For Your Business

19 June 2026

I Read the Google Agent Guide So You Don't Have To

17 June 2026

IRL

Real businesses. Real results.

If your business runs on appointments, no-shows are bleeding you.

24 June 2026

Your salespeople have more accounts than they can ever do justice to.

24 June 2026

Your phone rings during the Friday rush, and nobody can answer it.

24 June 2026

Paying the bills is a slog nobody talks about.

24 June 2026

Your most skilled people are stuck writing routine documents.

24 June 2026

Every order arrives in a different format, and a person has to read each one.

24 June 2026

Every consultant has the deliverable they dread.

24 June 2026

You see something great online, then forget it by morning.

24 June 2026

Making content for every platform is a job on its own.

24 June 2026

You're spending on ads and hoping for the best.

24 June 2026

The call ends, and then the admin begins.

24 June 2026

You're a small team held to a big company's standard.

23 June 2026

You're waiting for AI to be perfect. That's why you're still doing everything.

23 June 2026

Most of your customers don't want to talk to you.

23 June 2026

Your inbox eats the morning before the real work starts.

23 June 2026

Long Game

Think past the quick win.

Why Writing Better Prompts Is the Wrong AI Skill to Learn

6 July 2026

The AI Architecture Your Business Should Already Have

4 July 2026

Stop Automating Until You've Tried Deleting First

28 June 2026

I Stopped Thinking of Claude as a Tool. Now It Works While I'm Not There.

23 June 2026

Quit Prompting Claude and Build a Loop Instead

21 June 2026

Your AI Should Work While You Sleep

18 June 2026

Most Business Owners Are Using AI at the Wrong Level

17 June 2026

I Used to Ask Claude Questions. Now I Give It Work to Do.

15 June 2026

You Don't Need to Be Technical to Build AI Agents Anymore

11 June 2026

You Don't Have a Prompting Problem

8 June 2026

Stop adding random tools to your AI

5 June 2026

The three AI words that put you ahead of 90%

4 June 2026

5 Layers That Make AI Useful in Your Business. Most Only Use One.

4 June 2026

The AI ladder most people never climb

1 June 2026

You were told to remove yourself from your business. Now you can scale yourself instead.

1 June 2026

Do This Now

One thing you can try today.

All Do This Now

Claude Code is not a developer tool

20 July 2026

Which Claude product to open

20 July 2026

Three Claude setup steps most people skip

19 July 2026

Let Claude Code figure out the steps

18 July 2026

Three Claude settings most people skip

17 July 2026

Make Claude start every reply with your name

16 July 2026

Add a canary to your Claude rules

15 July 2026

Three mistakes breaking your AI automation

14 July 2026

Monitor competitors without visiting their sites

14 July 2026

Don't open Cowork before this

13 July 2026

Claude turns your last 24 hours into a morning newspaper

11 July 2026

Claude now knows your industry

11 July 2026

Three Rules from Anthropic for Giving Claude Safe Access to Your Business

9 July 2026

Claude Code File Structure: Set This Up Before You Build Anything

8 July 2026

How to Find the Right Claude Skill and Check It's Safe to Install

8 July 2026

One short email a week. Practical AI for small businesses. No fluff.

Prefer Substack?

Every BUILD essay is republished on Substack. The website here is the original; Substack is the mirror if that is where you read.

Subscribe on Substack

You don't need to master AI. You need to put it to work in your business.