Unhyped
Hype, or does it matter for you.
The AI news that actually changes something for a small business. The rest, filtered out.
All Unhyped essays
Claude ran a real shop. It lost money.
17 October 2026
You might not need an AI agent
14 October 2026
Small firms score 40/100 on digital
2 October 2026
The real reason behind the 95% failure rate
27 September 2026
Only 1 in 10 built AI into the business
25 September 2026
Google's free design team
18 September 2026
I fact-checked Sam Altman
10 September 2026
The three people building AI can't agree
10 September 2026
Which one will you open tomorrow?
6 September 2026
AI sends you fewer visitors. They convert 24 times better.
5 September 2026
Right now someone is asking ChatGPT who the best at what you do is.
4 September 2026
You're not behind on AI
4 September 2026