IRL
Real businesses. Real results.
What happened when a business like yours actually put AI to work.
All IRL essays
The father of AI was a pragmatist
12 September 2026
The telephone operators
11 September 2026
Ireland's hidden crossover
11 September 2026
Did you know AI was Irish?
9 September 2026
The Friday afternoon problem
8 September 2026
Google saw 3 of my 30 pages
14 August 2026
Should you vibe code your website?
13 August 2026
Every client proposal I send comes from a Skill.
7 August 2026
If your business runs on appointments, no-shows are bleeding you.
24 June 2026
Your salespeople have more accounts than they can ever do justice to.
24 June 2026
Your phone rings during the Friday rush, and nobody can answer it.
24 June 2026
Paying the bills is a slog nobody talks about.
24 June 2026