Breakdown

The \"great post\" graveyard

27 September 2026

Breakdown

You've got hundreds of saved posts on your phone, and you'll never open that folder again.

I was the same. Every good idea I spotted mid-scroll got bookmarked and forgotten, and when I sat down to write, I started from a blank page anyway.

The problem is where the idea lands. A saved folder only works if you come back to it, and coming back never gets a slot in the diary.

So I changed where the idea goes. Any post that stops me mid-scroll now gets sent straight to my AI. It pulls out the concept and turns it into a rough draft post, so when I sit down at my desk there's a list of drafts waiting for me to edit.

When you edit, don't take someone else's post and read it back almost word for word. Your audience can tell, and it does nothing for your name.

I treat the original as a spark and hunt for one thing in it: an interesting hook or a fresh angle. The moment I think "I've got my own take on that," I've found it.

Then I rewrite everything around that hook in my own words, with my own examples. By the time I've finished, the only thing left from the original is the idea that sparked it.

Because the draft is already sitting there, my daily video script takes me five to ten minutes.

Send the next post that stops you mid-scroll to your AI tonight, ask it for a rough draft, and tomorrow find the hook that makes it yours.