IRL
Real businesses. Real results.
What happened when a business like yours actually put AI to work.
All IRL essays
Google saw 3 of my 30 pages
14 August 2026
Should you vibe code your website?
13 August 2026
Every client proposal I send comes from a Skill.
7 August 2026
If your business runs on appointments, no-shows are bleeding you.
24 June 2026
Your salespeople have more accounts than they can ever do justice to.
24 June 2026
Your phone rings during the Friday rush, and nobody can answer it.
24 June 2026
Paying the bills is a slog nobody talks about.
24 June 2026
Your most skilled people are stuck writing routine documents.
24 June 2026
Every order arrives in a different format, and a person has to read each one.
24 June 2026
Every consultant has the deliverable they dread.
24 June 2026
You see something great online, then forget it by morning.
24 June 2026
Making content for every platform is a job on its own.
24 June 2026