Claude now knows your industry

Most people start Claude from scratch every session. Type the brief, explain the context, build the playbook from nothing.

Plugins change that.

A Cowork plugin is a pre-built skill pack that gives Claude expertise in a specific area of your business. Marketing, finance, HR, operations. You install it once and it reads every session from that point on.

Before plugins, if I wanted Claude to know how to run a content campaign from brief to calendar, I'd have built that skill myself. An afternoon of work. With a plugin, I installed it in under a minute and Claude already had the playbook.

I tried the marketing plugin with a one-sentence brief. Claude asked three clarifying questions, then produced a full campaign: budget breakdown, content calendar, suggested ad schedule. Four minutes, start to finish.

What makes it different from prompting well is that the plugin knows what questions to ask. You don't have to explain the process. It already has one.

If you're building something specific for your business, building your own skills is still the better long-term move. But if you're just starting out and want to see what's possible, this is the fastest way in.

Open Claude, go to Cowork, and browse the plugins library. Find the one that covers the part of your business you spend the most time on. Install it and run one task today.