IRL

Your team is retyping emails into your system all day.

23 June 2026

IRL

Every quote, every brief, every order lands in someone's inbox first. Then a person reads it, picks out the bits that matter, and types them into your software by hand. Hour after hour, the same job.

It feels like work, because it is. It just isn't work that needs a human brain. And while your people are heads-down in the inbox, the actual job, the thing clients pay for, waits.

A private jet charter agency had this problem at full volume. Quote requests poured into their inbox in every format you can imagine, from dozens of different operators. Sales staff spent hours digging through email to find the right details and re-key them into the company's own system. To keep up, you'd need a whole team doing nothing else.

So they got AI to read the inbox for them.

It runs like this. A quote email arrives in Gmail. A ChatGPT-powered step reads it, works out what the operator is actually quoting, and pulls out the details that matter, even though no two emails are laid out the same. A quick clean-up step tidies the data. Then it drops straight into the company's software, ready to use. A person still handles the deal and talks to the client. The machine just does the reading and the typing.

The result was hundreds of hours given back to the sales team. More telling than the hours, they no longer need a whole department just to source and enter quotes. The same people now spend their time on work that actually moves deals.

This is the AI use that nobody posts about, because it isn't flashy. There's no chatbot and no clever demo here, just the end of the copy-and-paste that eats your week.

So look at where your team retypes information that arrived somewhere else. Quotes, referrals, application forms, supplier emails, booking requests. If a person is reading a message and keying the same facts into another screen, AI can almost certainly do the reading and the first draft of the entry. You still check it and keep the judgement. You just get the hours back.