Long Game

You Don't Need to Be Technical to Build AI Agents Anymore

11 June 2026

Long Game

You don't need to be technical to build AI agents anymore. That excuse officially ran out of road this year.

Until now, automating anything in your business meant coding or wiring together complex workflows. Most owners I talk to lost an hour to it, then went back to doing the job by hand. Fair enough. The tools were built for technical people.

A platform called Gumloop raised 50 million dollars from the investors who backed Uber and Instagram. They weren't even fundraising. Shopify runs agents on the platform, and liked it enough to put money into the round.

The product is simple. You connect your apps, then tell an agent what you want in plain English. It works out the steps and does the job, even straight from Slack or Teams.

So the technical barrier is gone. But one skill is still doing all the work, and 50 million dollars can't buy it for you.

An agent can only automate what you can describe. If you can't lay out how a job gets done in your business, step by step, no tool on the market can do it for you.

I mentor small business owners every week and I see this exact gap. Two owners sit in front of the same tool. The one who says "follow-up is a mess" gets nothing from it. The one who can walk me through their follow-up process, step by step, has it running without them inside a month.

Pick one task your business repeats every week. Write down every step in plain English, like you're handing it to a new hire. That page is your brief, and it works on Gumloop, on Claude, on whatever tool you pick.

Describe the work clearly and the automation is the easy part.