Stop paying for AI courses

I keep meeting small business owners paying hundreds of euros a month for AI courses and private communities. Most of that money buys a recording of someone reading prompts off a screen.

Anthropic just made the whole thing free. It's called Claude Academy: 31 proper courses with video lessons and step-by-step tutorials, live at academy.claude.com. There are beginner tracks and dedicated courses for Chat, Cowork and Claude Code. You don't even need an account to start, though signing in tracks your progress and earns you completion badges.

And if you're on ChatGPT or Gemini instead, this still applies to you. The principles are the same across all of them. Learn to brief an AI properly once and that skill moves with you, whatever tool you end up using.

So before you buy another course or join another paid community, work through the free one first. If you still want to pay an expert after that, you'll at least know enough to spot the good ones.

Pick one lesson this week and use it on one real job in your business.