Right now someone is asking ChatGPT who the best at what you do is.

Right now, a potential customer is asking ChatGPT who to hire for what you do. They are typing a full paragraph about their business, their budget, and their problem. AI gives them three names.

If you are not one of those three, there is no page two to scroll to.

For twenty years, SEO meant getting onto the first page of Google. Optimise your keywords, build some backlinks, climb the list. When someone asks an AI a question now, they do not get ten blue links. They get one answer with maybe three brands named inside it. Most people never look any deeper.

More and more, they do not even click through to the website. They are transacting right inside ChatGPT.

Half of all business software buyers now start their research in an AI chatbot. A year ago that number was 29 per cent. Your next customer is forming their first impression of you inside a chat window, not a search results page.

The businesses winning this right now are the ones who got there first.