IRL

One writing job was eating thirty hours a month.

23 June 2026

IRL

Every business has one writing job nobody enjoys. The same kind of thing, over and over, slightly different each time. Product descriptions. Listing copy. Profile blurbs. The work that has to be done and teaches you nothing.

For an online clothing brand, that job was product descriptions. Hundreds of them, each needing its own wording for different sales channels, each with fiddly rules about length and format. One person's month, more or less, swallowed by it.

So they handed the first draft to AI.

They wrote one good prompt that captured how a description should read for each channel. Now they feed in the products and AI writes all the descriptions at once, in the right format for each place they sell. What used to take more than thirty hours a month takes about thirty minutes.

The knock-on effect was the interesting part. When they expanded into a new country, the product copy that would once have taken months to produce was done in days. The thing that used to make expansion slow and expensive stopped being a blocker.

A person still checks the output and fixes what needs fixing. The judgement stays human. The machine just takes the typing.

So find your version of this. The repetitive writing that swallows hours and builds nothing. Descriptions, summaries, standard replies, the same report every month. Write one strong prompt for it once, then let AI produce the first draft every time after. You stop doing the work by hand. You start spending that time on the parts of the business only you can do.