Use Claude to Find Out What Your Market Is Actually Saying

Most businesses start their marketing by guessing what customers want. They search Google, look at competitors, and write copy based on what feels right. That is not research. That is assumption with extra steps.

The problem is that polished case studies and competitor websites show you what businesses want to say about themselves, not what customers are actually feeling. You end up writing to a version of your market that does not quite exist.

Claude can do something more useful. You can point it at Reddit threads, YouTube comments, and forums where real people describe their frustrations in their own words. That is where the actual language lives. Not the professional summary of the problem, but the 2am complaint post from someone who has run out of patience with the exact issue you solve.

There is a Skill on GitHub called Last 30 Days that directs Claude to pull recent conversations from these sources and surface what people in your market are saying right now. I used it to research a content brief and what came back was a list of phrases I would never have chosen myself. Phrases that matched how customers think, not how I would have described the problem.

That language is your brief. It tells you what to put in your ads, your landing page, and your emails before you spend a penny on any of them.

Find the Last 30 Days Skill on GitHub. Run it against the main problem your business solves.