Turn your guide into a quiz

I turned my Getting Started With AI guide into a quiz, and the quiz does a better job than the PDF ever did.

A downloadable guide is the default lead magnet, and it has a quiet problem. People download it, feel like they have done something, and never open it again. Mine sat there collecting downloads while the advice inside went unread, and the healthy-looking download count hid that for months.

So I took the same content and turned the pages into questions. Fourteen of them, all about how your business actually uses AI right now.

Claude scores your answers and sorts you into one of four types, from overwhelmed operator up to AI powered leader. Then it sends you a guide back, but only the section that matches your result.

The overwhelmed operator gets a completely different guide to the AI powered leader, because they are not solving the same problem. A generic PDF makes every reader work out which parts apply to them, and most never bother. A result built from your own answers has already done that work, so it gets opened, read, and acted on.

You do not need new content to do this. Find a guide you already have, turn every page into a question, work out the three or four types your readers fall into, and send back one result instead of one file.