The real reason AI fails

The reason most AI projects in your business stall isn't the technology. It's a process nobody ever wrote down. And Claude just shipped a feature built to fix exactly that.

Almost every business owner I work with wants to start with the tool. Which model, which automation, which subscription to buy.

Nine times out of ten, the technology was never the problem. The real blocker is the process underneath it, and it's never been written down. It lives in your head, so you can't hand it to a person, never mind a machine. That's why so many AI projects stall before they start.

Claude's new Record a Skill feature turns that around. Open Cowork, hit the plus button, and pick Record a Skill.

Do the job on screen while you talk through it, the way you'd train a new hire. Claude watches every click, every app, every field you fill in, and turns it into a written skill it can run again.

Think about the report you rebuild from scratch every month, or the way you explain onboarding to every new hire. Record yourself doing either one and talk through the decisions as you go. What comes back is a skill Claude can run the next time that job comes up. The process that used to live only in your head becomes something you can actually hand off.

Don't record anything Claude already plugs into directly, your email or your calendar. Record the receipts you chase every month, the report you rebuild by hand, or the job you'd hate explaining twice.

Record one job this week.