Long Game

One email. Every week.

13 September 2026

Long Game

Your business has bottlenecks. And they're slowly strangling you.

After working with hundreds of small businesses, I've realised bottlenecks aren't bugs. They're a feature. You'll never get rid of all of them. Running a business means finding and solving them, one after another.

The difference now is AI helps you do that faster than ever.

But before you can solve a bottleneck, you have to find it. A bottleneck has three signs.

One, it repeats. Weekly, daily, every time a certain event happens in your business.

Two, it costs you. Time, money, energy, or all three. Sometimes in ways you don't notice any more, because you've been doing it so long it just feels like work.

Three, you can describe what a good result looks like. You've done it well before. You know what "done right" means. You just keep rebuilding it from nothing every single time.

Three yeses and you've found a bottleneck AI can solve.

I saw this with an accountant recently. Sole practitioner. Every enquiry that came in, she sat down and wrote the proposal from scratch. Same structure, same sections, word by word.

Some weeks she put it off so long the prospect went cold.

Does it repeat? Every enquiry. Does it cost her? At least two hours each, plus the ones she never got to. Can she describe a good one? She had a folder full of proposals that won the work.

Three yeses.

The fix was one reusable email, built from the proposals she'd already won with. Set up in ten minutes.

Find the one thing in your week you keep doing from scratch that follows the same pattern every time.

That's your first bottleneck to solve with AI.

Comment STARTER and I'll send you the 5B Starter Kit. The full framework, the prompts, and a 7-day calendar to get your first AI win.