Ask ChatGPT right now who's the best at what you do. If you're not there, that's your 90-day problem.

Open ChatGPT right now and type "who is the best" and then whatever you do, in your area. If your name isn't in the answer, you just found your next project.

Most business owners have never run this search. They track website traffic and watch Google rankings. But AI is answering buying questions now, real ones, and your site traffic doesn't decide whether you get named. Your presence across the sites AI trusts does.

That one search tells you where you stand today. Ten will tell you what to fix.

Write down ten questions your customers would ask an AI when they're ready to buy. Not short keywords. Real questions, the way a real person talks. Something like "I run a small business in Galway and I need a good accountant who provides value for money."

Paste each one into ChatGPT, Claude, Perplexity, and Google. Log whether you got named and which competitors did.

That spreadsheet is your ranking report.

I run this for every client, once a month. Ten questions across four platforms, done in a morning. After three months the pattern is clear. You see which competitors keep getting named and which of your changes actually moved the needle. The spreadsheet pays for itself the first month.

Track signups, not website traffic. A trickle of AI-referred visitors who convert beats a flood from Google that doesn't. The number you've been watching your whole career is the wrong scoreboard.

The right one is how often your name shows up in the answer. Run your first ten questions this week.